The first-ever video advertisement will be published in a traditional paper magazine in September.
The video-in-print ads will appear in select copies of the US show business title Entertainment Weekly.
The video-in-print ads will appear in select copies of the US show business title Entertainment Weekly.
The slim-line screens - around the size of a mobile phone display - also have rechargeable batteries.
The chip technology used to store the video - described as similar to that used in singing greeting cards - is activated when the page is turned.
Each chip can hold up to 40 minutes of video.
The chip technology used to store the video - described as similar to that used in singing greeting cards - is activated when the page is turned.
Each chip can hold up to 40 minutes of video.
VIDEO TECHNOLOGY
Screen uses liquid crystal display (LCD) technology
Each is 2.7mm thick with 320x240 resolution
Can store 40mins of video
Battery can be recharged via mini-USB
Rechargeable battery lasts up to 70 mins
Developed by LA-firm Americhip
Each is 2.7mm thick with 320x240 resolution
Can store 40mins of video
Battery can be recharged via mini-USB
Rechargeable battery lasts up to 70 mins
Developed by LA-firm Americhip
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